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I n this day and age, advertising has become a greater part of our life in terms of defining our decision making and influencing our mindset. Watching your favorite sitcom or that much anticipated game, even if you mute down your TV, advertisements when take the screen space, your brain never ceases to process the images and messages being sent across to it. Along with that, billboards, magazines and anything our eyes are set on that captures our short or long run attention, revolves around advertising. Being a graduate in Marketing and then having been associated to Marketing all along my career, I have been involved in shaping people's thoughts for a certain product and its image. I assure the reader, most of the time, its all about beating the competition and standing out by representing your product(s) as the best the customers can ever have. It is not wrong to believe that where advertisements can pivot the entire mindset of an individual and eventually that of the soc